Gudee History
From Making Products to Creating a Brand
1980 — Where It All Began
The story behind Gudee began in 1980 with Magus, a manufacturing company originally specializing in sewing and textile production.
Over time, Magus expanded its expertise into bamboo processing. With both textile and bamboo manufacturing capabilities under one roof, an unexpected opportunity emerged: bringing two very different materials together.
What began as manufacturing expertise would eventually become the foundation of a distinctive design language.
2010 — From Manufacturing to Design
By 2010, Magus began bringing together its expertise in bamboo and textile manufacturing to develop a series of original designs centered around the combination of bamboo and fabric.
As these products gained attention and were increasingly adopted by international buyers, Magus gradually evolved from traditional OEM manufacturing toward ODM partnerships built around our own designs.
This marked an important turning point. We began to see that decades of manufacturing experience could do more than bring products to life — it could also become a foundation for design innovation.
The natural warmth and structural qualities of bamboo, combined with the softness and flexibility of fabric, gradually developed into a design language of our own.
As this design direction matured, a new idea began to take shape: to create a brand of our own, one that could more fully express our perspective on materials, design, and everyday living.
That idea would eventually become Gudee.
2017 — Gudee Begins
In 2017, Gudee officially began its journey as a brand.
Our first international appearance was at Tendence in Germany. It did not go quite as planned — nearly half of our exhibition products were lost during shipping.
It was a difficult beginning, but not the end of the story.
Rather than stepping back, we decided to keep going.
2018 — A Door to the World
The following year, Gudee exhibited at Maison & Objet in Paris and Ambiente in Frankfurt.
This time, things were different.
In Paris, our designs caught the attention of international buyers, leading to orders from MoMA in the United States and Itoya in Ginza, Japan.
For a young brand, it was an encouraging moment. It showed us that a design language born from our own materials, manufacturing experience, and way of thinking could resonate far beyond where it began.
Gudee continued exhibiting at Maison & Objet and Ambiente through 2023, gradually reaching homes and markets around the world.
Finding Our Design Language
Throughout this journey, bamboo and fabric remained at the heart of Gudee.
What began as the meeting of two manufacturing capabilities gradually became one of our most recognizable design signatures.
The natural warmth and structure of bamboo, balanced by the softness and flexibility of fabric, allowed us to create products that feel both functional and approachable.
Over time, this combination evolved beyond materials into a broader design philosophy — simple forms, thoughtful details, natural warmth, and objects made to live quietly within everyday spaces.
Recognition & Collaboration
As Gudee reached a wider audience, our work began receiving attention from international design and lifestyle media, including ELLE Decor Italia, INTERNI & Decor Korea, La Vie, and Marie Claire Taiwan.
In 2020, Gudee also collaborated with Marie Kondo's KonMari brand, bringing selected Gudee organization products to an audience that shared our appreciation for thoughtful, intentional living.
Each of these moments reinforced something we had believed from the beginning: good design can cross cultures when it responds to the simple needs of everyday life.
Today & Beyond
Today, Gudee has grown beyond its beginnings in storage and organization into a broader collection for contemporary living — from entryways and workspaces to kitchens, dining spaces, bathrooms, small furniture, and everyday lifestyle objects.
Yet as the collection grows, our intention remains the same.
We continue to explore the relationship between natural materials, thoughtful function, and the spaces we live in, guided by four values:
Simplicity · Sincerity · Sustainability · Subtlety
Our history began with making.
It grew through designing.
And today, it continues through creating a more thoughtful way of living.
Rooted in craft. Evolving with life.